Dyer's Star Theory

His theory can be broken down into three sections:

• audience and institutions
• constructions
• hegemony

Audience and institutions:

Richard Dyer's Star theory is the idea that icons and celebrities are created by companies for financial gain. The stars are created to make money and expand the brand image to gain a wider audience- The Arctic Monkeys have done this by gaining a huge following through revolutionizing the genre with there relate-able style which connects with the audience. Which gives them an audience that wants to keep returning for the social benefit. The Arctic Monkeys released 'Whatever People Say I Am, That's What I'm Not', which  became the fastest selling debut album in UK chart history, selling 363,735 copies in the first week.

  

Constructions

He suggests there is a template or a set of expectations for stars to follow. Because stars are constructed, and we are made to have expectations of these stars-

This is shown in the TV show X-Factor as the contestants go into the show as regular people when auditioning, however they transition into stars by the time the show finishes, which allows them to start there own career without the viewership of the X-Factor. it shows us the difference before and after they become stars.

Hegemony:

The idea that people have a connection to the star due similarities due to cultural aspects. He believes that stars are made to represent 'real people' experiencing real emotions. They have the same ideology so audiences keep consuming- 

The Arctic Monkeys have never been the type to shy away from showing who they are even if it doesn't follow the social construct, an example of this is the 'Whatever people say...' album cover showing someone smoking, it makes a connection to the audience which influences the audience to be who they want to be and do what they want, which links to the genre conventions of being rebellious.

Arctic Monkeys Digi-Pack