Final Product

From our audience feedback in the form of comments and the focus group, we have made many changes to our product based on what the target audience enjoy about it and what they would change about the product.

             

Editing Session 3

In this editing session I only had to do a few touch ups, based on the audience feedback.

I began by using the blade tool to cut out a reasonable portion of the establishing shot out of the full clip. However, I then had to find appropriate clips that allowed the time to match up and not put all of the lip-syncing out of time.

I also had to change the clip from the Kitchen scene as it had poor camera work due to our under-experience in tracking shots. I switched the tracking shot to a standard panning shot. This allowed the same shot but with a higher quality of clip.

I have also added more shallow focus shots to the start of the narrative as it allows the audience to get a real understanding of the disruption of the narrative.

Audience Feedback

Verbal Feedback-
From the verbal feedback from our audience I have realised that many of our shots that we have used contain poor camera-work and we needed to switch them with other shots that we had filmed. An example of this is in the Kitchen scene where Alex walks into the kitchen this scene had a wobbly camera shot, that I am going to change in the next editing session.

Another issue that was brought to our attention is the establishing shot at the beginning of the narrative, we were told that this shot was too long and didn't need to be. This will be changed in the next editing session.

Focus Group-

Rough Edit Complete

We decided to publish the first rough edit to collect some audience feedback, this will benefit us in the enhancement and refining of our final piece that we publish and submit.           

              

Editing Session 2

In editing session 2 I focused on the kitchen scene as I was confident with the starting scene, this meant that I had to look through the many shots and angles that I had filmed from. This lead to me choosing a tracking shot which allowed me to show Alex walking into the kitchen with more of authentic feel.

After, I cut the first clip to size I moved onto the next angle that shows Alex hugging the mannequin. There were not a lot of problems with finding this shot as I didn't film it as many times as the others.

Editing Session 1

All editing was done on the software called Final Cut Pro X (FCPX), I decided to use this software due to the knowledge I have developed from using it in AS.

I Started the editing by finding the audio clip of Mardy Bum, the song we have chosen, I then spent 10 minutes looking through each of the possible clips for the opening clip. After finding the perfect clip for the opening scene, I used the provided trim tool to cut it down to the perfect timing.

For the second clip I had to experiment with the trim tool to see how long the clip had to be to flow perfectly and not ruin the intended message.

The most difficult part of editing this music video was timing the lip-syncing with the music, this took me half an hour to match Alex with the music I had to use the blade tool and trim tool to perfect the synchronisation of the two.